The new image of Concepto was launched on the 29th of March at Simbio in Bucharest during an event which was alive with celebrities, fashion experts and many surprises. The new website has broken ground with an interactive structure and a more attractive design, in addition to three new collections – a significant milestone for the development of the brand which had to be highlighted by an exclusive celebration. The relaunch of the website indicates the extended efforts of the Concepto team in order to offer customers the best quality, along with an experience which can better define the story behind the brand. The new site has a clean design and an intuitive structure, while its simplicity provides an elegant feel, in accordance with Concepto’s style. Therefore, any user of the site can enjoy a unique experience in a world where each garment outlines one’s personal style in a genuine and refined way. More than 70 celebrities, journalists, bloggers and designers were present at “The Road to a New Image” event from Bucharest. Two new lines and the new Spring/Summer 2016 collection were also launched with this occasion. Along with the main line one can also find the new lines on the website as two different categories: CO2 and Kids. Concepto is therefore continuously developing so that it can offer more versatility to their customers without excluding the kids. andraCO2 is all about minimalist base pieces and neutral colors which can be worn during the entire day. It is a basic line which combines style and comfort: the garments are made of pleasant cotton, while the shapes are modern and enticing. All the CO2 tops, cardigans, dresses and skirts can be smartly combined with both chic and casual articles. Their prices are also more accessible, despite the same high quality. collage3-600x486The Kids line offers the little ones modern and comfortable outfits for playtime. The contemporary shapes styled with cute stars will lend a look worth flaunting, while the fabrics promise a sheer comfort all day long. The SS16 collection is called Origins, it has an extremely confident vibe and it was designed for modern women. It is a classy, but fierce combination of revolutionary materials: leather, denim, neoprene and sporty net. White leather harnesses meet stark architectural shapes inspired by the 1960’s basic pieces. This wild combination emphasizes the unique structures of the materials and we end up with a simultaneously classic and futuristic look. The participants were totally fascinated by the new Concepto collections created for strong women, however, the kids’ outfits were also highly valued.